Variants: Define Product Options

Variants let you define the options that your products come in — like Size, Color, Material, or any other attribute. Instead of creating separate products for each combination, you define variants once and assign them to multiple products.

What Is a Variant?

A variant is a product option category. For example, "Size" is a variant, and its values might be Small, Medium, and Large. "Color" is another variant with values like Red, Blue, and Green. You create variants at the company level, then use them across your product catalog.

Accessing Variants

  1. Open your Workspace
  2. Go to Shop in the sidebar
  3. Click Variants

Creating a Variant

  1. Click Create at the top of the Variants page
  2. Fill in the details:

Variant Details

  • Name — The variant name (e.g., "Size", "Color", "Material")
  • Slug — A unique URL-friendly identifier (auto-generated from the name)
  • Description — Optional notes for your team about how this variant is used

Managing Variants

The Variant Table

Column Description
Name The variant name
Slug The unique identifier
Assigned Values How many product-specific values use this variant

Editing a Variant

Click Edit to update the name, slug, or description.

Deleting a Variant

Click Delete to remove a variant. Be careful — if the variant is assigned to products, deleting it may affect those product listings.

How Variants Work with Products

Once you create a variant:

  1. Go to a product's edit page
  2. Add the variant to the product
  3. Define the specific values for that product (e.g., for the "Size" variant: S, M, L, XL)
  4. Each combination of variant values creates a unique product variant with its own price, SKU, and inventory

Best Practices

  • Plan your variants upfront — Think about all the ways your products vary before creating variants. It's easier to add values later than to restructure.
  • Use clear names — "Size" is better than "SIZ" or "Product Size Option"
  • Keep descriptions helpful — Add notes about how each variant should be used so your team stays consistent
  • Don't over-variant — Only create variants for options that actually vary between products. If every product comes in the same sizes, you might not need a Size variant.

Related

Keywords

variants, product options, product variants, size variants, color variants, product attributes, ecommerce variants