Audiences: Define Your Target Groups

Audiences let you create named groups of contacts based on specific criteria. Think of them as smart segments — you define the rules, and Nviti.ng keeps the audience updated as visitors match your conditions. Audiences are the foundation for targeted marketing campaigns and personalized messaging.

What Is an Audience?

An audience is a saved segment of your visitors that matches certain criteria you define. Unlike Contact Groups where you manually add visitors, audiences are dynamic — they automatically include visitors who meet your conditions.

Accessing Audiences

  1. Open your Workspace
  2. Go to Marketing in the sidebar
  3. Click Audiences

Creating an Audience

  1. Click Create at the top of the Audiences page
  2. Fill in the details:

Audience Details

  • Name — A clear, descriptive name (e.g., "Instagram Leads - Last 30 Days")
  • Description — Optional notes about what this audience is for
  • Active — Toggle whether this audience is currently being used

Managing Audiences

The Audience Table

Column Description
Name The audience's name
Description Brief description of the audience
Contacts Number of visitors currently in this audience
Active Whether the audience is active

Editing an Audience

Click Edit on any audience row to update its name, description, or active status.

Deleting an Audience

Click Delete to remove an audience. This doesn't delete the visitors themselves — it just removes the segment definition.

Filtering

Use the Active filter to show only active or inactive audiences.

Use Cases

  • New Leads — Visitors who joined in the last 7 days
  • Engaged Customers — Visitors who have sent 3+ messages
  • Cart Abandoners — Visitors who added items to cart but didn't checkout
  • VIP Customers — Visitors with high order values or frequent purchases
  • Inactive Contacts — Visitors who haven't interacted in 30+ days

Best Practices

  • Name audiences descriptively — Include the criteria and timeframe in the name so anyone on your team understands what it represents
  • Keep audiences focused — Narrow, specific audiences are more useful for targeted campaigns than broad, generic ones
  • Review regularly — Check your audience sizes to make sure they're growing as expected
  • Deactivate unused audiences — Instead of deleting, toggle off audiences you're not currently using so you can reactivate them later

Related

  • Contact Groups — Manually organize visitors into groups
  • Visitors — Your centralized contact management hub
  • Broadcasts — Send messages to your audiences at scale

Keywords

audiences, audience segmentation, contact segments, visitor groups, dynamic audiences, marketing segments, target groups