Shop: Run Your E-commerce Operations
The Shop section is where you manage everything related to your online store — from products and variants to shipping, carts, and shop settings. Whether you're selling through WhatsApp, Instagram, or your website, this is your e-commerce command center.
What You Can Manage
Products
Your product catalog — the items you sell. Each product can have multiple variants, images, pricing, and inventory tracking.
Variants
Define options like Size, Color, or Material that your products come in. Variants let customers choose the exact version of a product they want.
Orders
Track every sale — from pending to delivered. Manage order status, shipping, payments, and customer communication.
Carts
View active and abandoned shopping carts. See what visitors are interested in and follow up on incomplete purchases.
Shipping Vendors
Manage your delivery partners — their pricing, delivery estimates, contact info, and delivery personnel.
Shop Settings
Configure your store's general settings — currency, tax rules, and other shop-wide preferences.
Learn more about Shop Settings →
Payment Processing
Generate Paystack payment links, manage subaccounts for vendors, and calculate platform fees.
Learn more about Payment Processing →
Order Notifications
Automatic WhatsApp notifications when orders are placed or status changes.
Learn more about Order Notifications →
Checkout Flow
The WhatsApp Flow template that powers the multi-screen checkout experience.
Learn more about Checkout Flow →
Commerce Module Overview
For a comprehensive feature breakdown of the WhatsApp commerce module — including how customers browse, cart, checkout, pay, and track orders — see:
Commerce Module Feature Overview →
Getting Started
- Enable order processing — In Shop Settings → General, toggle "Enable Order Processing" on
- Set up bank account — Enter your settlement bank details (required for card payments via Paystack)
- Add your products — Create product listings with images, descriptions, pricing, and stock
- Define variants — Set up options like size and color for products that have variations
- Configure shipping — Add your delivery vendors and their pricing
- Customize your shop — Update menu text, catalogue labels, cart messages, and checkout CTAs in Shop Settings
- Monitor carts — Keep an eye on active and abandoned carts to recover potential sales
Keywords
shop, ecommerce, online store, products, variants, carts, shipping, shop settings, order management, whatsapp commerce