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Shop: Run Your E-commerce Operations

Use Shop to manage products, variants, orders, carts, delivery, bookings, and store settings. Available customer journeys depend on the connected channel and commerce configuration.

What You Can Manage

The ecommerce course uses WooCommerce and website chat. Test your selected customer channel separately.

Explore the connected store and customer journey Watch on YouTube from 00:08

Products

Your product catalog — the items you sell. Each product can have multiple variants, images, pricing, and inventory tracking.

Learn more about Products →

Variants

Define options like Size, Color, or Material that your products come in. Variants let customers choose the exact version of a product they want.

Learn more about Variants →

Orders

Track every sale — from pending to delivered. Manage order status, shipping, payments, and customer communication.

Learn more about Orders →

Linked Stores

Connect a compatible WordPress/WooCommerce store, test its credentials, and queue product synchronization.

Linked Stores guide

Bookings

Configure appointment availability, approval requirements, and reservations.

Bookings guide

Carts

View active and abandoned shopping carts. See what visitors are interested in and follow up on incomplete purchases.

Learn more about Carts →

Shipping Vendors

Manage your delivery partners — their pricing, delivery estimates, contact info, and delivery personnel.

Learn more about Shipping →

Shop Settings

Configure your store's general settings — currency, tax rules, and other shop-wide preferences.

Learn more about Shop Settings →

Payment Processing

Set up secure online payment links and verify settlement details for WhatsApp orders.

Learn more about Payment Processing →

Order Notifications

Automatic WhatsApp notifications when orders are placed or status changes.

Learn more about Order Notifications →

Checkout Flow

The WhatsApp Flow template that powers the multi-screen checkout experience.

Learn more about Checkout Flow →

Commerce Module Overview

For a comprehensive feature breakdown of the WhatsApp commerce module — including how customers browse, cart, checkout, pay, and track orders — see:

Commerce Module Feature Overview →

Getting Started

  1. Enable order processing — In Shop Settings → General, toggle "Enable Order Processing" on
  2. Set up bank account — Enter your settlement bank details (required for card payments via Paystack)
  3. Add your products — Create product listings with images, descriptions, pricing, and stock
  4. Define variants — Set up options like size and color for products that have variations
  5. Configure shipping — Add your delivery vendors and their pricing
  6. Customize your shop — Update menu text, catalogue labels, cart messages, and checkout CTAs in Shop Settings
  7. Monitor carts — Keep an eye on active and abandoned carts to recover potential sales

Keywords

shop, ecommerce, online store, products, variants, carts, shipping, shop settings, order management, whatsapp commerce