Marketing Hub: Reach, Engage, and Convert Your Audience
The Marketing section gives you everything you need to manage contact groups, scheduled messaging campaigns, visitor tracking, and WhatsApp marketing templates — all from one centralized hub.
What You Can Manage
Contact Groups
Organize your audience into segments so you can send the right messages to the right people. Whether it's by demographics, behavior, or purchase history, grouping your contacts makes every campaign more effective.
Use cases:
- Segment by engagement level (new leads vs. loyal customers)
- Group by product interest or purchase history
- Create lists for specific campaigns or promotions
Learn more about Contact Groups →
Scheduled Messages
Plan and automate your outreach campaigns in advance. Schedule messages to go out at optimal times, set up recurring campaigns, and track delivery status — all without sending a single message manually.
Use cases:
- Automated follow-up sequences
- Promotional campaign scheduling
- Re-engagement campaigns for inactive contacts
Learn more about Scheduled Messages →
Visitors
Track and manage everyone who interacts with your business across all channels. Every visitor is a potential customer — the Visitors section helps you understand who's reaching out and what they're interested in.
Use cases:
- View conversation history per visitor
- Add tags to categorize leads
- Track visitor source and engagement
Broadcasts
Send messages to large groups across WhatsApp, Instagram, and your website. Schedule campaigns, trigger automated follow-ups based on visitor behavior, and test your messages before going live.
Use cases:
- Promotional campaigns to your entire audience
- Automated cart abandonment recovery messages
- Order confirmation broadcasts
- Time-sensitive offers and announcements
Audiences
Create dynamic segments of your visitors based on specific criteria. Audiences automatically update as visitors match your conditions, making them perfect for targeted campaigns.
Use cases:
- New leads from the last 7 days
- Engaged customers with 3+ messages
- Cart abandoners who haven't checked out
- VIP customers with high order values
WhatsApp Template Builder
Design, preview, and submit WhatsApp message templates directly to Meta for approval. Build templates with headers, body text, footers, and interactive buttons — all from a visual interface.
Use cases:
- Create approved templates for outbound marketing
- Build order confirmation and shipping notification templates
- Design interactive templates with quick reply and URL buttons
Learn more about Template Builder →
WhatsApp Wallet
Track your prepaid balance for WhatsApp Business API messaging. Monitor transaction history, top up your credits, and understand conversation costs.
Use cases:
- Monitor your WhatsApp messaging budget
- Top up credits before large campaigns
- Review transaction history to track spending
Learn more about WhatsApp Wallet →
WhatsApp Marketing Templates
Create reusable message templates that comply with WhatsApp Business policies. These templates let you send structured, branded messages for appointments, order updates, promotions, and more.
Use cases:
- Appointment confirmations and reminders
- Order status updates
- Promotional offers and discounts
- Customer onboarding messages
Learn more about WhatsApp Marketing Templates →
Getting Started with Marketing
Building Your Contact Strategy
- Start with Audiences — Define your target segments
- Create Contact Groups — Organize visitors into manageable groups
- Build templates — Prepare reusable templates for common outreach scenarios
- Fund your wallet — Make sure your WhatsApp wallet has enough credits
- Launch broadcasts — Send targeted messages to your audiences
- Schedule campaigns — Set up automated sequences that run on your schedule
Best Practices
Segmentation:
- Keep groups focused and specific — a 50-person highly-targeted list beats a 500-person generic one
- Review and update groups regularly as customer data changes
Scheduling:
- Test different send times to find when your audience is most responsive
- Space out campaign messages to avoid overwhelming recipients
Templates:
- Keep templates short and clear — WhatsApp has a 1024 character limit for template messages
- Always include a clear call-to-action
- Make it easy to opt out or ask questions
Keywords
marketing automation, contact groups, scheduled messages, visitor management, WhatsApp marketing, message templates, campaign management, audience segmentation, marketing campaigns, promotional messages, customer engagement